INOVENSO↗Inovenso
Creative leadership / Brand, product & live communication
CREATIVE LEAD & ART DIRECTORISTANBUL, TR
Ideas into
real impact.
Brand thinking. Hands-on making.
New possibilities with AI.
MULTIDISCIPLINARY PRACTICE.
Selected work09 PROJECTS
BRAND / CAMPAIGN / DIGITAL
EXPERIMENTATION, WITH DIRECTION.AI LAB / 2026
Human ideas.
New instruments.
Character development, imagined worlds and moving images. Exploring generative AI through an art director’s eye.
A little context.
THE PERSON BEHIND THE WORKhmu↗
I’m Halit Melih Ulus. An art director, creative lead and lecturer based in Istanbul.
For 12+ years, I’ve connected brand thinking with hands-on production — from an initial idea to identity, campaigns, photography, video, interfaces and print.
My current practice centres on creative leadership at Inovenso and building Yellow Labware as a complete brand ecosystem. Alongside this work, I teach Visual Design at Istanbul Kültür University; I am now in my fifth term, bringing live industry practice into project-based design education.
Art directionBrand identityVisual communicationPhotography & videoUI / UXGenerative AI